01
Executive summary
A strong month for patient demand and measurable response.
June's results show Hills Family Dental Centre remained visible to prospective patients across paid search, local search, website traffic, and phone enquiries. We are pleased to see that activity translate into 85 new patients, while keeping attention on the next step: making outcomes easier to track and build upon.
Biggest WinNew Patients
85 new patients joined the practice in June.
This is the clearest business outcome in the month and reflects meaningful demand reaching Hills Family Dental Centre.
Strongest Performance AreaGoogle Ads
Paid search produced 44 tracked conversions at A$104.34 each.
With a 9.59% conversion rate, Google Ads gave the practice a clear, measurable source of enquiry activity.
Main OpportunityMeasurement
Awareness content needs a clearer path through to booking intent.
Meta generated reach, engagement, and video views, but the available export shows only three landing-page views and no verified downstream lead outcomes.
Primary FocusMoving Forward
Improve Booking Follow-Through.
We will align campaigns, calls to action, and tracking around a clearer patient journey from first interest to appointment.
02
What we learned this month
The June data points to a healthy mix of demand and trust-building.
These findings are based on the supplied June reporting. They show where patient interest is visible today and where a clearer conversion path will help us understand its full value.
Strongest ResultCalls
The practice handled 102 incoming calls, with 93 answered.
That represents a strong response rate to phone demand. Reducing the remaining missed and voicemail calls is a practical opportunity to protect more patient enquiries.
Best Performing ChannelPaid Search
Google Ads delivered 459 clicks and 44 conversions in June.
The conversion rate of 9.59% shows paid search is effectively capturing people already looking for dental care.
Key LearningContent
Education and reassurance are the strongest visible Meta message themes.
Brushing and flossing education, team credibility, veneer FAQs, nervous-patient support, and first-visit reassurance all appear consistently in the active creative library.
Strategic OpportunityLocal Intent
Local discovery is actively generating calls and website visits.
The GBP view recorded 750 total views, 185 calls, and 188 website visits in the last 30 days, confirming the profile remains an important patient touchpoint.
03
Creative delivered
Patient-first content created for education, reassurance, and visibility.
June's creative supports the topics patients commonly want clarity on: preventive care, treatment questions, first visits, comfort, and trust in the team.
Reels10 Delivered
Graphics37 Delivered
Static graphics extend the education and trust-led message across patient touchpoints.
These assets give the practice flexible, clear content for preventative care, service information, and helpful patient reminders.
Landing pageGeneral Dental Care
A clear entry point for patients seeking everyday dental support and a simple path to make an enquiry.
Open page →Landing pageDental ImplantsBuilt to help patients exploring tooth replacement understand the service and take the next step.
Open page →Landing pageEmergency DentistDesigned to give people needing urgent care a focused, reassuring route to contact the practice.
Open page →04
Results
What June's numbers mean for the practice.
The strongest indicator of business impact is the confirmed 85 new patients. The supporting data shows active demand across calls, leads, paid search, and website traffic.
85
New patients
65
New leads
102
Incoming calls
44
Google Ads conversions
1.94K
Website visitors
A$104.34
Google Ads cost per conversion
Lead source infographic
Of the 17 contacts recorded in the source report, 15 were attributed to paid search. This gives paid search a clear role in generating measurable contact activity.
17Contacts
Paid search15 contacts88.2%
Organic search1 contact5.9%
Referral1 contact5.9%
What this means
Google Ads was responsible for the largest identifiable share of contacts, while the 85 new-patient total confirms that demand is reaching the practice. Continuing to improve source and appointment tracking will help link these two views more confidently.
- Google Ads spendA$4,591.12
- Google Ads clicks459
- Conversion rate9.59%
- Calls answered93 of 102
- GBP calls185
05
Channel performance
How each available channel contributed in June.
The channel read below uses the supplied June reports and separates direct-response performance from awareness activity, so the practice has a clear and balanced picture.
Google AdsDirect Response
Google Ads drove measurable action from high-intent searches.
The campaign delivered 2,353 impressions, 459 clicks, and 44 conversions. A 9.59% conversion rate and A$104.34 cost per conversion provide a strong base for continued refinement.
View details
- SpendA$4,591.12
- Average CPCA$10.00
- Conversions44
- Cost per conversionA$104.34
Meta AdsAwareness
Meta maintained broad local awareness and engagement.
June delivery reached 19,979 people and generated 4,710 page engagements plus 4,692 video views. The available export does not verify booked or lead outcomes, so this is best viewed as upper-funnel activity.
View details
- SpendA$172.53
- Impressions50,258
- Reach19,979
- Landing page views3
WebsiteVisibility
The website attracted 1.94K visitors in the last 30 days.
Organic traffic contributed 675 visitors and CPC traffic 363, while the remaining direct and unclassified traffic shows the practice is being found through several pathways.
Google Business ProfileLocal Intent
The profile remained a meaningful local discovery and action channel.
In the latest 30-day snapshot, the profile generated 750 views, 185 calls, 188 website visits, and 269 map views, showing that local search continues to support patient access.
06
Wins & opportunities
The most important points to carry forward.
Biggest Win
85 new patients in June.
A meaningful outcome for the practice and a strong foundation to build on.
Strongest Growth Area
High-intent paid-search response.
Google Ads produced 44 tracked conversions and the majority of named contacts.
Best Performing Channel
Google Ads.
It provides the clearest measurable link between spend and patient response in June.
Biggest Opportunity
Improve Booking Follow-Through.
Bring tracking, landing pages, and calls to action closer to a recorded booking outcome.
Area To Watch
Nine incoming calls were not answered or went to voicemail.
Protecting these enquiries is a practical way to support patients ready to speak with the practice.
Strategic Insight
Reassuring, people-led education is a strong brand asset.
The active content library gives us relevant themes to carry into more conversion-focused testing.
07
Forward action plan
How we will build on June's momentum.
1
Connect awareness activity to clear booking actions.
What we are doing: Aligning awareness creative, landing pages, and calls to action around a measurable enquiry or appointment next step.
Why we are doing it: Meta generated strong engagement but only three verified landing-page views and no downstream outcome data.
Why we are doing it: Meta generated strong engagement but only three verified landing-page views and no downstream outcome data.
Expected outcome →A clearer view of which awareness messages are helping create real patient intent.
2
Protect more phone enquiries.
What we are doing: Reviewing the follow-up path for missed and voicemail calls alongside the 93 calls already answered.
Why we are doing it: Each missed connection may represent a patient who still needs timely support.
Why we are doing it: Each missed connection may represent a patient who still needs timely support.
Expected outcome →More opportunities to assist patients promptly and convert interest into appointments.
3
Build on high-intent paid-search demand.
What we are doing: Continuing to refine Google Ads around the searches and conversion activity already producing measurable response.
Why we are doing it: Paid search was the clearest direct-response channel in June, with 44 tracked conversions.
Why we are doing it: Paid search was the clearest direct-response channel in June, with 44 tracked conversions.
Expected outcome →More efficient visibility to people actively looking for dental care.